top of page

VISION, Mission and Values 

Connect & SEO London

As a non-profit organisation, we are pleased to share that any profits made from your membership fee will be invested back into our sister charity, SEO London.


Your membership fee not only provides amazing access to the Lifelong Learning Hub, networking, jobs board, and mentoring, but also gives back to others facing barriers to professional success.



A society where everyone, regardless of background, has equal opportunity to achieve long-term professional and personal success.


Connect is committed to improving the representation of both Women and Ethnic minority groups within the UK’s most competitive industries and elite firms. Our platform is tailored to the needs of groups who may be facing additional barriers to their career success. 

In collaboration with industry experts, we promote lifelong learning through an interactive blend of CPD resources, mentoring, events, and a culture of giving back.

We identify that barriers to the workplace are not always one-dimensional, and so welcome an intersectional community; where those facing barriers to their professional growth, are always welcome.



We welcome all Connect members to embrace the core values that define our community. We believe that by embracing these values, we can create a professional, supportive, and empowering environment.

⭐COLLABORATIVE. A culture of giving back, together. We believe in the power of collaboration, where diverse minds come together through a willingness to share knowledge and support each other. Connect members foster a culture of giving back and are a community of professionals that are moving forward, together.  


⭐EQUITABLE. Adjusting imbalances. We proudly pivot against a one-size-fits-all approach and recognises that we do not all start with the same opportunities. Our resources are therefore built to allow our members to thrive and break down the barriers they may face in their career success.


⭐INNOVATIVE. Continuous development. We are open to feedback from our members and firms. By encouraging change, highlighting what we have learnt and setting expectations for the future, our community instils its members to be curious and ask questions.


⭐INCLUSIVE. Individuality is embraced. We celebrate our differences and welcome all talent through considering all intersectionalities and how these may add varying barriers to professional success. Everything we do is built with this in mind.


Please click here to read our Membership Code of Conduct


bottom of page